JEANNE LANVIN Biography - Socialites, celebrities and People in the fashion industry

 
 

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JEANNE LANVIN

Name: Jeanne Lanvin                                                                             
Born: 1 January 1867                                                                           
Died: 6 July 1946                                                                               
                                                                                               
Jeanne Lanvin (b. Jeanne-Marie Lanvin, Paris, January 1, 1867–d. Paris, July 6,               
1946) was a French fashion designer and the founder of the Lanvin fashion house.               
                                                                                               
Lanvin became known for her mother-and-daughter outfits and exquisite robes de                 
style, as well as her modern and global approach to the fashion industry.                       
                                                                                               
Lanvin was the eldest of 11 children. At age 16, she was an apprentice milliner                 
at Madame Félix in Paris; then trained at dressmaker Talbot and, 1889, set up as               
a milliner at 22 rue du Faubourg Saint-Honoré.                                                 
                                                                                               
In 1895, Lanvin married her first husband, Count Emilio di Pietro, an Italian                   
nobleman, and two years later gave birth to a daughter, Marguerite (a.k.a Marie-Blanche,       
1897-1958). The couple divorced in 1903, and their only child became an opera                   
singer and eventually the director of the Lanvin fashion house; in 1925,                       
Marguerite di Pietro married Count Jean de Polignac (1888–1943). Lanvin's second             
husband, whom she married in 1907, was Xavier Melet, a journalist at the                       
newspaper Les Temps and later the French consul in Manchester, England.                         
                                                                                               
Lanvin made such beautiful clothes for her daughter that they began to attract                 
the attention of a number of wealthy people who requested copies for their own                 
children. Soon, Lanvin was making dresses for their mothers, and some of the                   
most famous names in Europe were included in the clientele of her new boutique                 
on the rue du Faubourg Saint-Honoré, Paris. 1909, Lanvin joined the Syndicat de               
la Couture, which marked her formal status as a couturière.                                   
                                                                                               
From 1923, the Lanvin empire included a dye factory in Nanterre. 1920s, Lanvin                 
opened shops devoted to home decor, menswear, furs and lingerie, but her most                   
significant expansion was the creation of Lanvin Parfums SA in 1924 and the                     
introduction of her signature fragrance Arpège in 1927, inspired by the sound of               
her daughter's practising her scales on the piano.                                             
                                                                                               
Lanvin commissioned Albert-Armand Rateau (1884–1938) to decorate her apartment               
at 16 rue Barbet-de-Jouy, Paris, and two country houses. The living, boudoir and               
bathroom of the apartment was reassembled in 1985 in the Musée des Arts                       
Décoratifs, Paris. For this domicile, Rateau designed some remarkable 1920–22               
furniture in bronze. During 1921–22, Rateau was manager of Lanvin-Sport and he               
also designed the Lanvin spherical La Boule perfume flacon for Arpège of about                 
1925–34 (still produced, originally by the Manufacture Nationale de Sévres). It             
is imprinted with Paul Iribe’s gold image of 1907 of Lanvin and her daughter                 
Marguerite. Rateau also designed Lanvin’s fashion house and managed the Lanvin-Décoration   
department of interior design (established 1920) in the main store on the rue du               
Faubourg Saint-Honoré. (Mel Byars, 2004, p. 614.)                                             
                                                                                               
One of the most influential designers of the 1920s and '30s, Jeanne Lanvin's                   
skilful use of intricate trimmings, virtuoso embroideries and beaded decorations               
in clear, light, floral colors became a Lanvin trademark.                                       
                                                                                               
When Lanvin died in 1946, ownership of the firm was ceded to the designer's                     
daughter.